‘It’s now safe to go back to work’: Government ad campaign to encourage return to offices

“It is now safe to go back” to work, a cabinet minister has told Sky News as the government prepares a push to get people to return to the office.

In a new advertising blitz next week, government messages will emphasise the benefits of employees returning to workplaces, as well as encouraging businesses to make their offices COVID-secure.

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It comes after the UK reported its highest daily number of new coronavirus cases since 12 June, with 1,522 people receiving a laboratory-confirmed positive COVID-19 test on Thursday.

Speaking to Sky News on Friday, Transport Secretary Grant Shapps said: “What we’re saying to people is it is now safe to go back.

“Your employer should have made arrangements which are appropriate to make sure it is coronavirus-safe to work.

“You will see some changes, if you haven’t been in for a bit, as a result.”

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Nearly half of workers did some work from home during the coronavirus lockdown.

But Mr Shapps said there was a “limit” to the use of video-conferencing software, such as Zoom, in being able to get “some types of work done”.

“Clearly there are things you can’t just do remotely, and a lot of those people have carried on working,” he added.

“But for the rest of us, also, you just miss out on that human spark when you’re not with people.

“You will find the office has been reorganised into a coronavirus-avoidance friendly environment and probably a few changes as a result.”

Labour have called on the government to condemn reports that those who continue to work from home could be more vulnerable to being sacked.

The Daily Telegraph quoted a government source as describing working from home as “not the benign option it seems”.

“Suddenly the word ‘restructure’ is bandied about and people who have been working from home find themselves in the most vulnerable position,” the source was quoted as adding.

But Mr Shapps called for “common sense” between employers and employees on the return to workplaces.

“We’re absolutely clear that employers and employees need to work together to resolve this,” he said.

“There are, of course, a whle host of employee protections in place.

“If employees have concerns about the workplace, for example, the Health and Safety Executive, the local authority, will be the right places to go.

“The vast majority of employers just want to get their businesses back up and running, they want to do the right thing.”

Dame Carolyn Fairbairn, the director-general of the Confederation of British Industry, has warned the UK’s city centres will continue to be “ghost towns” without the return of workers to offices.

“The UK’s offices are vital drivers of our economy,” she said.

“They support thousands of local firms, from dry cleaners to sandwich bars. They help train and develop young people.

“And they foster better work and productivity for many kinds of business.”



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